PELL

Steve Jackson Bio

 

Steve Jackson has been a leader in the marketing & advertising industry for the past 30 years. For over 20 years he managed the Anheuser-Busch account at DDB Worldwide, one the largest and most respected ad agencies in the world. He managed the account globally including the United States, Ireland, UK and China.

 

His team's advertising campaigns for Budweiser & Bud Light won every major industry award including Cannes Gold Lions, Effies, Clios and Emmys. The campaigns became cultural icons. From Spuds MacKenzie, “Gimme A Light”, “Yes, I am.”, “I Love you man.”, and “Whassup?!” to Frogs, Ants and Clydesdales. He has produced memorable work that has made Bud Light the #1 beer in the U.S. and Anheuser-Busch the beer leader. His team’s work was showcased notably every Super Bowl Sunday and consistently won USA Today’s Super Bowl AdMeter and numerous other other consumer polls. In 2006, USA Today voted his Super Bowl work #1, 2, 5, 6, 8, 10 and 11 of all ads shown. The Bud Light “Real Men of Genius” radio campaign is the most awarded advertising campaign of all time.

 

His campaigns were some of the first to see viral success online. He was also one of the co-creators of BudTV, an online content channel for the Budweiser brand.

 

Steve has also created industry recognized business building marketing programs for clients that have included Sea World, Busch Gardens, cars.com, Chicago Tribune, Illinois Lottery, and the National Lampoon.

 

In 2007, he was recognized by The Won Report as one of the world's Top Ten advertising account handlers.

 

For over 5 years Steve was a member of the Government Relations Committee of the American Association of Advertising Agencies. He was also a member of the marketing council for the Smithsonian Museum's Postal Museum.

 

Steve founded the Beach Theatre Foundation in 2007. The 501(c)(3) organization was chartered to save the historic Beach Theatre in Cape May, NJ and promote film education, film production and film restoration.

 

Steve was born in New York City and graduated with a B.A. from Williams College. He also studied documentary filmmaking under director Richard Leacock while attending Harvard University.

 

Steve began a private marketing and creative consultancy, Pell Partners, in 2010. He and his wife Lisa live in Jaffrey Center, New Hampshire.